Key Responsibilities:
- Manage the corporate website including writing of general updates, ongoing management of search engine optimisation strategy, monitoring & reporting of website statistics and management of external SEO agency
- Management of social media activity including Twitter, Facebook, Linkedin, Youtube
- Ongoing management of Google Adwords Campaigns
- Management of email marketing campaigns including development of html templates, organising copy, managing target databases, monitoring & reporting of results
- Development of marketing collateral such as product sheets and brochures, gathering copy inputs and development of brief for graphic designer
- Management of sales leads including responding to initial enquiries, tracking progress in CRM system, producing weekly lead and opportunity reports
- Management of CRM system, including overall administration of the system, data cleansing, tracking progress of leads, opportunities and campaigns, running reports and customising the system
- Organisation of events including exhibitions, client, partner and shareholder events, including coordination with speakers and venues, administration prior to events including hiring equipment, travel bookings, etc
- Management of Public Relations including managing copy inputs for press releases, client case studies, identifying target publications and generating article ideas for these publications and ongoing liaison with the PR agency
- General administrative support for CEO and Head of Service Delivery including correspondence, diary management, travel management, expenses, etc.
